Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website to your online assets like digital advertising, email marketing, online brocures and beyond there’s a huge spectrum of tactics to consider. The best digital marketers have a clear picture of how each asset supports their overarching goals.

Assets

  1. Your website
  2. Social media channels (Facebook, Twitter, Instagram,LinkedIn etc.)
  3. Ebooks
  4. Infographics
  5. Interactive tools
  6. Blog posts
  7. Earned online coverage 
  8. Online brochures
  9. Branding assets


DELIVERABLES Bronze silver gold

set up Process

Social Account Creation

Facebook Fan Page Setup

Twitter

Google+ Business Page

Pinterest

Instagram

LinkedIn Company Page

Social Artwork

Cover / Header Image

Social Content Writing

Content Posting

Updating Posts

30 per month

60 per month

100 per month

Content Posting

Building Audience

Increase in Likes

Increase in Followers

Sharing in Groups

3/week

6/week

Follow Relevant People / Add to Circle

Retweet, Favorites

Spam Monitoring

Respond to Comments and Replies

Respond to Direct Messages & Mentions

Use of relevant #tags

Custom Pinboard

Pin Images (Images provided by client)

Repings

Follow relevant Pinners / Pinboards

Showcase Page (Linkedin)

Progress Report

weekly

Monthly